Saatchi CEO Kaspar Loeb leaves the agency and the advertising industry
Saatchi & Saatchi is undergoing a leadership change. CEO Kaspar Loeb will be leaving the agency—and the advertising industry—over the course of the summer. Michael Samak, the current CEO of Saatchi & Saatchi in Germany, will be promoted to regional CEO for Germany and Switzerland. Petar Dakovic, previously Senior Account Director in Zurich, will take over as Managing Director of the agency in Zurich.
"I always said that Saatchi & Saatchi would be my last involvement in the advertising industry," comments Kaspar Loeb (pictured), the former CEO of Seiler DDB and Publicis, on his departure. The now 54-year-old former lawyer and journalist worked in the agency industry for around 15 years.
Michael Samak has been with Saatchi & Saatchi for 13 years and was appointed CEO in Germany in 2008. Samak's boss is Simon Francis, CEO of Saatchi & Saatchi Europe, Middle East and Africa. The new Managing Director of Zurich, Petar Dakovic, has been working for Saatchi & Saatchi in Zurich since March 2009. Dakovic has worked in the advertising industry for more than ten years and in his previous position at Draft FCB and Lowe was responsible for clients such as Nestlé, Coca Cola, Compaq and Sonntagsblick. At Saatchi & Saatchi, his main focus was on Manor and Seat.
Michael Samak has been with Saatchi & Saatchi for 13 years and was appointed CEO in Germany in 2008. Samak's boss is Simon Francis, CEO of Saatchi & Saatchi Europe, Middle East and Africa. The new Managing Director of Zurich, Petar Dakovic, has been working for Saatchi & Saatchi in Zurich since March 2009. Dakovic has worked in the advertising industry for more than ten years and in his previous position at Draft FCB and Lowe was responsible for clients such as Nestlé, Coca Cola, Compaq and Sonntagsblick. At Saatchi & Saatchi, his main focus was on Manor and Seat.
