Sandro Proietto returns to Mediabox

Following the sale of TheIndustry to the German company Yoc, Sandro Proietto is returning to Mediabox and integrating the DAB Network's offerings into the agency's marketing efforts.

Sandro Proietto MediaboxIn December 2018, Sandro Proietto merged AdSpot with EyeonX to create TheIndustry. After three years in the making, TheIndustry was sold on Wednesday to Yoc, a publicly traded company based in Germany.

DAB Display Ad integrated in Mediabox

With immediate effect, Sandro Proietto is thus returning to the Mediabox agency, which he founded together with his long-time business partner Florian Biafori in 2001. With this step, the newly launched medium DAB Display Ad will be integrated into the Mediabox offer structure, as Proietto writes in a statement.

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