Publicitas Radiotele launches web radio pool

 Publicitas Radiotele is launching the Webradiopool, a new service for placing advertising in the environment of web radios, taking over the technical handling and acquisition of advertising. In an initial phase, audio spots will be placed, but video spots could be added at a later date, according to a press release issued on Thursday. The pool was developed by Publigroupe's "Emerging Media Network" team, and although the on-air advertising blocks of the radio programs are also broadcast in the Internet stream, the web radio pool also offers the placement of advertising messages as "pre-roll", the press release continues: before the radio stream begins, a single spot can be heard. At the same time, a clickable logo and a text link are displayed on the websites of the respective radio stations in the vicinity of the streaming player.
Eleven private Swiss radio stations have already contractually agreed to cooperate: Radio 24, Radio Basilisk, Radio Basel 1, Radio Canal 3, Radio Capital FM, Radio Central, Radio FM1, Radio Grischa, Radio Munot, Radio Sunshine and Radio Zürisee. Talks are currently underway with other stations in French-speaking Switzerland and Ticino.