"Gesundheit Sprechstunde" once again in the sights of Bakom
The program «Gesundheit Sprechstunde,» broadcast on SF 2, is once again under scrutiny by Bakom on suspicion of surreptitious advertising. The television show, produced by Ringier, was already fined in late 2006 for violating advertising and sponsorship regulations.
The "Gesundheit Sprechstunde" program broadcast on SF 2 is once again being targeted by OFCOM due to suspected surreptitious advertising. It was alerted to possible breaches of advertising regulations by an external third party, as reported by 20 Minuten on Thursday. "We are currently in the process of reviewing and evaluating the very extensive material," said Caroline Sauser, spokesperson for OFCOM, confirming the preliminary investigations into the health program. A decision as to whether there will be an official investigation will be made in two or three weeks.
Fibo Deutsch, Head of the Ringier Health Unit, tells 20 Minuten that he is confident that Bakom will not initiate proceedings. He had become very cautious after the last fine. He suspects a personal act of revenge as the motive for the appeal to Bakom.
The television format produced by Ringier was already fined at the end of 2006 for violating advertising and sponsorship regulations (
).
Fibo Deutsch, Head of the Ringier Health Unit, tells 20 Minuten that he is confident that Bakom will not initiate proceedings. He had become very cautious after the last fine. He suspects a personal act of revenge as the motive for the appeal to Bakom.
The television format produced by Ringier was already fined at the end of 2006 for violating advertising and sponsorship regulations (
).
