Advertising print at a spring high
Advertising spending rose sharply in April compared with the same month last year. The value of advertising placements increased by 15.2 percent to 410.2 million francs. According to Media Focus, the cumulative increase since the beginning of the year is 10.0 percent.
Advertising pressure increased significantly in April compared to the same month last year. The value of advertising placed rose by 15.2% to CHF 410.2 million. The cumulative increase since the beginning of the year is 10.0%, as Media Focus reported on Thursday. The most advertised product in April was Tele 2's new mobile phone subscription, followed by Ikea fabrics, Bluewin TV, Peugeot 207 CC and Kuoni Travel. As usual, Migros and Coop placed the most advertising, followed by Nestlé in third place last month.
Among the key markets, political campaigns recorded the largest increase, up 53.7% to CHF 5.5 million. The "consumer electronics, photo, film" advertising market also stood out with an increase of 43.4% to CHF 15.4 million.
Data and information processing companies booked significantly less advertising. The value of advertising placed in the IT sector fell by 35.1% to CHF 3.5 million.
Among the key markets, political campaigns recorded the largest increase, up 53.7% to CHF 5.5 million. The "consumer electronics, photo, film" advertising market also stood out with an increase of 43.4% to CHF 15.4 million.
Data and information processing companies booked significantly less advertising. The value of advertising placed in the IT sector fell by 35.1% to CHF 3.5 million.
