Dreifive accompanies launch of new Bepanthen line for Bayer
The digital agency Dreifive is supporting Bepanthen DERMA with its brand launch and is rolling out the communication strategy for its social media channels.
The company Bayer relies on the expertise of the agency dreifive for the launch of the skin care brand Bepanthen® DERMA. A comprehensive social media strategy was created for the launch of the Bepanthen® DERMA Provitamin B5 Repair Complex skin care line. The focus is on the launch of the new channels, the implementation of a channel-specific social media strategy, the creation of well thought-out educational storytelling content for the new product line.
Strategy, creation, performance-optimized social advertising and the expansion of the Bepanthen® DERMA online community all fall within the agency's remit.
On social media, users receive a wealth of information on the new skin care line, tips on main care for dry and very dry skin, and information on how to use the products. For this purpose, the areas of content marketing, data-driven advertising and creation are coordinated.
The goals of the activation are to strengthen positioning in the market, brand awareness and, above all, demand for the products. For the market launch, dreifive created innovative ad formats and authentic content tailored to the target group in order to optimally pick up the relevant target group.
In addition, an influencer campaign will be launched at the launch to generate even more reach among the relevant target group.
Sabrina Kissel, Senior Brand Manager at Bayer: "We are looking forward to the collaboration and firmly believe that we can create proximity to our customers with attention-grabbing content and personal community management on social media."
Marleen Albert, Head of Social Media at dreifive: "We want to establish the new care line in the social networks. Our goal is to be able to respond more quickly to the needs of customers and the community and provide them with helpful information."
Responsible at Dreifive: Marina Brcina (Senior Social Media Consultant), Justine Bopp (Junior
Social Media Consultant), Marleen Albert (Head of Social Media), Sarah Wickli (Senior Digital
Marketing Consultant), Naomi Romero (Junior Digital Marketing Consultant), Bibiana Schwarz
(Digital Designer).
Responsible at Bayer: Sabrina Kissel (Senior Brand Manager), Fabienne Schild (Marketing
Intern), Oliver Kuhn (Digital Marketing and Media Manager).
