GEMI shows above-average growth in eMedia

 The Goldbach Index (GEMI), which shows the development of advertising pressure for various electronic media in comparison to the market as a whole and is compiled and indexed by Media Focus, set a new record for electronic media in April, reaching 431 points (previous month: 424) with a disproportionate increase of 7 index points. The Internet in particular, which has not been spoiled in recent months, increased by 8 index points to 268 (260). Television also shone with an increase of 8 index points to 459 (previous month: 451). Radio also improved with an increase of 5 index points to 250 (245). Teletext followed suit and also grew by 5 index points to 127 (previous month: 122).
 
Compared to the increase in the GEMI index for electronic media of 7
index points, the total of all media recorded an increase of 3 index points to 203 (200).