High ratings for Tele Züri, very low for Tele Top
As a result, Tele Züri attracts a viewership in the Zurich region comparable to that of the German broadcasters ARD and ZDF. Nevertheless—if the Zurich Cantonal Government has its way—the station’s license is in serious jeopardy.
It is well known that the Zurich Government Council has a questionable attitude with regard to the Federal Council's licensing decisions for radio stations and regional television stations. The latest figures from the Mediapulse media research foundation show just how questionable and contrary to the preferences of the television-watching population this stance actually is - the cantonal government is arguing in favor of awarding a license to Tele Top instead of Tele Züri in the Zurich-Northeastern Switzerland region. According to Mediapulse, the regional television stations achieved an average market share of 2 percent in their broadcasting areas last year. However, two stations deviate considerably from this average: Tele Züri achieved 5.5 percent in its broadcasting area and Tele Top 0.3 percent. This means that Tele Züri achieves a similar level of viewer interest in the Zurich region as the German channels ARD and ZDF. However, according to a report in the NZZ am Sonntag, Tamedia is taking an increasingly relaxed view of the decision: "This market share is proof of Tele Züri's performance," Tamedia spokesperson Christoph Zimmer told the Sonntagsblatt. Tamedia continues to believe that Tele Züri has a very good chance of being awarded a license on the basis of this record and a convincing license application.
Günter Heuberger, Managing Director of Top-Medien, had the following to say about his station's sobering results: "We broadcast in a heterogeneous area that stretches from Lake Constance to Rapperswil. The rather low market share can be attributed to this." Heuberger went on to say that his station would be in a better position if it had been awarded the license for the Zurich region.
> see also
Günter Heuberger, Managing Director of Top-Medien, had the following to say about his station's sobering results: "We broadcast in a heterogeneous area that stretches from Lake Constance to Rapperswil. The rather low market share can be attributed to this." Heuberger went on to say that his station would be in a better position if it had been awarded the license for the Zurich region.
> see also
