Viva transforms Swiss Garageists' Day from "family reunion" to industry event

AGVS Central President and National Councillor Thomas Hurter was able to offer guests such as Federal Councillor Simonetta Sommaruga, Walter Frey, owner of the Emil Frey Group and Chairman of the Board of Directors of Emil Frey Holding, FDP President Thierry Burkart, Trade Association President Fabio Regazzi, entrepreneur Karim Twerenbold and field hockey legend Arno Del Curto a program tailored by Viva to the members of the AGVS - including an entertainment program at the subsequent "Dîner des garagistes".

Those who decided to stay at home were also able to experience the event. The AGVS newsdesk, managed by the Viva team, provided editorial coverage of the event throughout the day and published a trilingual summary of the individual program items with minimal delay, including text, images and video, on the specially created Landing page and on the AGVS social media channels.

The agency has been managing the event for ten years and says it has helped to develop the event from a family gathering of garage owners into what is now the largest specialist conference in the Swiss automotive industry.