Sedgwick Media plans international portal for urban lifestyle

 The Swiss Sedgwick Media Group is taking over the German hip hop portal Hiphop.de. The Arbon-based company intends to continue its expansion in Europe. In March, it acquired Hiphop.ch, a local urban lifestyle community, before which it tapped into the Asian market and integrated the US site Sixshot. According to the press release, the aim is to merge all portals into the "world's largest urban lifestyle community" in the coming year. According to Fahro Aman, CEO Operations & IT at Sedgwick Media, the company is focusing on a strong sub-market and intends to combine new and well-known online and offline elements from the media, music, internet and event industries to create a profitable value chain. Unlike Myspace and Facebook, the community is defined by content, which makes it an interesting closed target group for advertisers.