Michael Schmidle becomes Head of Corporate Development at SRF
Michael Schmidle will assume responsibility for the SRF division effective March 1, 2022, and will become a member of the extended executive board. Gert von Manteuffel, who had been leading the division on an interim basis since April 2021, moved to the SRG General Directorate at the beginning of January to serve as Head of the SRG Digital Portfolio.
Michael Schmidle has been working at SRG since 2014, where he initially supported national projects as an IT architect. The 43-year-old is currently a Business Transformation Specialist in the SRG CTO's "Technology, Innovation, Projects" department. In this role, he is responsible for the national strategy process in the areas of technology and distribution. In addition, he uses his innovation training in the role of facilitator and organizational developer, thus pairing technological change with cultural change.
Before joining SRG, Michael Schmidle initially advised corporations such as Bayer, Roche and Unilever on media strategy and technology issues. Later, he was co-founder and member of the management board of a social startup, which today operates in the form of the Educa Swiss Foundation.
The SRF Corporate Development unit reports to the Executive Board. Its responsibilities include corporate planning and management, corporate and data strategy, strategic projects and strategic partnering, organizational development and business process management, as well as innovation and digital transformation. In his role, Michael Schmidle will be a member of SRF's Extended Executive Board.
Until March 1, 2022, Benjamin Rüegg, Head of Planning and Control, will take over as interim Head of Corporate Development.
