Schoch & Sonders: New brand design for Orell Füssli
The Zurich-based branding agency Schoch & Sonders is responsible for developing the new brand identity for Orell Füssli Bookstores. The new brand design has been in place in all branches in German-speaking Switzerland since the end of May. In addition, a media campaign is currently underway to support the launch.
Schoch & Sonders created and implemented a new brand design in collaboration with the brand managers and the management of the Orell Füssli bookstore. The appearance was fundamentally revised for the first time since 1993. The agency was responsible for the development of a new brand strategy, the brand design, the brand image and the brand manual. The claim "my book" is intended to express Orell Füssli's awareness that the choice of a book is something very personal and emotional.
The launch campaign in German-speaking Switzerland also started at the same time as the launch. It will run for three weeks from May 31 to June 19 in print, online and outdoors.
The launch campaign in German-speaking Switzerland also started at the same time as the launch. It will run for three weeks from May 31 to June 19 in print, online and outdoors.
Responsible at Schoch & Sonders: Roman Sonders (strategy & concept; owner), Dominik Schoch (design & concept; owner), Annina Benz (consulting), Judith Bühling, Dominique Ghilardi (design), Walter Engeli (production), Juliette Chrétien (photos), Anne-Catherine Eigner (text).
