Valencia realizes a magazine for vegan enjoyment for Coop
This is the third time Switzerland has celebrated «Veganuary»: The goal is to encourage interested people to try a vegan diet for 31 days. To mark the occasion, Coop is publishing a magazine for the first time, designed to introduce consumers not only to its vegan product line but also to the concept behind a vegan diet. Valencia conceived and produced the new magazine.
New year, new magazine: "Veganuary" is designed to accompany customers through vegan January in an entertaining way. The aim of Coop's latest publication is to show the variety and size of the vegan range and to communicate the retailer's brand expertise in an entertaining and informative way.
The Basel-based Valencia agency worked closely with the Coop departments involved to develop the design concept and define, write and implement the content. The magazine was enclosed with the Coop newspaper in the first week of January and can be obtained in larger Coop sales outlets.
Responsible at Coop: Markus Graber (Head of Coop Retail Media), Katharina Birkner (Project Manager Coop Retail Media), Sandro Graber (Project Manager Marketing Production/Purchasing). Responsible at Valencia Communication: Tommy Schilling (Chief Creative Officer), Madeleine Knörzer (Art Director), Katrin Deubelbeiss (Junior Art Director), Sebastian Refardt, Guillermo Garcia (Senior Copywriters), Julia Bommersheim (Copywriter), Paula Estepa Garcia (Illustrations, Graphic Designer), Carol Damann, Joëlle Puglisi (Polygraphers), Mirjam Müller, Jasmin Marty (Consultants).
