Publicitas Web2com offers more planning data for websites
Publicitas Web2com is expanding its Vergo planning tool: To coincide with the publication of the Net-Metrix-Profile 2008-1 reach study, the marketing agency is integrating a new supplementary analysis covering 70 websites.
Publicitas Web2com is expanding the Vergo planning tool: On the occasion of the publication of the reach study Net-Metrix-Profile 2008-1, the marketer is integrating a new additional evaluation with 70 websites. A total of around 120 websites can now be analyzed socio-demographically. Publicitas Web2com wants to meet the advertising market's need for more planning data for websites, according to a press release. In addition to the data expansion, advertising clients can now also carry out evaluations with target group and website weightings in the Vergo planning tool.
