Net-Metrix presents new reach figures
On Friday, Net-Metrix published the latest edition of its "Profile" Internet usage study. Bluewin remains the portal with the widest reach among the 60 websites included in the study, with 1.806 million unique users per month.
Net-Metrix published the new edition of its Internet usage study Net-Metrix-Profile on Friday. Bluewin remains the portal with the highest reach among the 60 websites included in the study, with 1.806 million unique users per month. It is followed by Search.ch (1,328 million), 20minuten.ch (749,000), Sf.tv (663,000) and Blick Online (658,000). The reach unique users indicates how many people use a website in a given period. The current edition of the study includes usage data from 60 websites and 95 units of occupancy. Overall, the websites covered achieve a total market coverage of 92 percent of all Internet users in Switzerland and Liechtenstein.
In the current publication, average usage time per user is reported for the first time as a new key figure. This indicates how long users of a website or booking unit (subheading) use the service on average in a week or month. Here, too, Bluewin comes out on top with 94 minutes per week. It is followed by the party site Lautundspitz.ch (82 minutes), the dating site Singles.ch (78 minutes), Cash.ch (60 minutes) and Partnerwinner.ch (51 minutes).
As a further innovation, additional target group information is published in Net-Metrix-Profile 2008-1, including business areas, new topic interests and frequency of use for the following Internet offerings: Online games, blogs, forums, online communities; booking travel/flights online; stock market information and financial investments.
In the current publication, average usage time per user is reported for the first time as a new key figure. This indicates how long users of a website or booking unit (subheading) use the service on average in a week or month. Here, too, Bluewin comes out on top with 94 minutes per week. It is followed by the party site Lautundspitz.ch (82 minutes), the dating site Singles.ch (78 minutes), Cash.ch (60 minutes) and Partnerwinner.ch (51 minutes).
As a further innovation, additional target group information is published in Net-Metrix-Profile 2008-1, including business areas, new topic interests and frequency of use for the following Internet offerings: Online games, blogs, forums, online communities; booking travel/flights online; stock market information and financial investments.
