SNK standardizes the image of the Canton of St. Gallen
Scholtysik Niederberger Kraft (SNK) is developing the new visual identity for the canton of St. Gallen. The agency prevailed over 47 competitors in a competitive pitch.
The challenge of the project is to reduce the complexity of the canton's image by standardizing it while leaving each organizational unit room for maneuver, the agency wrote in a press release on Tuesday. The main objectives are efficient communication, recurring cost savings and greater transparency. As part of the new image, SNK is developing the design of the relevant resources and media: from the website and vehicle lettering to forms and publications.
