Matchcom accompanies the transformation of Stücki Park

In recent years, Stücki Park has developed into a comprehensive service center. Where the piece dyeing plant used to be located, companies from the life science sector are now at home. "With the construction of four additional office and laboratory buildings, we are pursuing the goal of expanding the range of services on offer at the site and further strengthening the innovation cluster," says Stéphanie Brack, Head of Wincasa Mixed-Use Site Management at Stücki Park Basel, describing the further development of the site.

In the course of marketing the new as well as existing office, laboratory and commercial space, the owner Swiss Prime Site Immobilien has taken Matchcom into account. Within the scope of the cooperation, the agency is responsible for the active market presence as well as processing. In addition, Swiss Prime Site Immobilien has called in Matchcom for the marketing of the Plug & Work concept "ZIP" in the new building Haus F.

The team develops bundled communication measures to present the wide range of services, culture and space to the general public. The corporate design was sharpened, targeted online campaigns and campaigns in the classic media were initiated and implemented to create a holistic image.

In addition, the agency was responsible for the entire signaling in the "ZIP", which is intended to create security and identity. In cooperation with Streamnow, Matchcom realized the digital reception, which allows ZIP visitors an easy onboarding. Matchcom was also responsible for the organization and implementation of the Opening Night ZIP. At this opening ceremony, the ZIP principle was introduced and the team offices and meeting rooms were presented.

Responsible at Swiss Prime Site Immobilien: Simon Kaiser, Phailin Chotirat. Responsible at Wincasa: Stéphanie Brack, Sarra Blum, Nicole Schweizer. Responsible for Match Communications: Christian Staub, Roland Sennhauser, Sumaia Youssef, Corinne Amsler, Julia Fritz.