Energy expands into eastern Switzerland
Following the launch of Energy Luzern in August 2021, Energy will expand into Eastern Switzerland in 2022. With the addition of its fifth Energy station, the network will be further expanded and will then be represented in all major economic regions of German-speaking Switzerland. Energy St. Gallen is the new radio station for the city and region of St. Gallen and will go live in the spring of 2022.
Energy St. Gallen is the fifth radio station of the internationally successful Energy brand to be launched in German-speaking Switzerland, following Energy Zurich, Energy Bern, Energy Basel and Energy Lucerne. With this, the group completes the expansion and further development of the national Energy network in Switzerland for the time being, as Energy writes in a statement. With Eastern Switzerland, another important region - both in terms of listeners and advertising - is being opened up.
Energy Lucerne has already been broadcasting directly from Lucerne city center since mid-August 2021 (Werbewoche.ch reported). "The positive response in the Central Switzerland market gives us tailwind for another important radio project," Pascal Frei, CEO of the Energy Group, is quoted as saying in the statement. While preparations for Energy St. Gallen are underway, the finishing touches are being made in Lucerne - the studio will be ceremoniously opened in January 2022.
Energy St. Gallen will be receivable via DAB+ throughout eastern Switzerland, as well as worldwide via the Energy app and website. "We are pursuing the same concept in eastern Switzerland as in Basel, Bern, Lucerne and Zurich: the program should focus on strong voices, local information, regional service, good music and lots of entertainment," promises Roger Spillmann, Chief Radio Officer of the Energy Group.
