Transformer for FFHS: Inspired by Great Thinkers
The Swiss Distance Learning University (FFHS) has just moved into its new premises at the Gleisarena at Zurich Main Station. The Zurich-based agency Transformer designed and implemented the location campaign for this move.
The Gleisarena is located directly at track 18 at Zurich's main station. 34 rooms invite to learning, teaching and thinking. In the cross-media location marketing campaign designed by Transformer, historical philosophers are staged in a surprising way in a state-of-the-art environment. A presence that is meant to catch the eye and at the same time draws a bow to the signaling and naming of the training rooms.
Responsible at FFHS Fernfachhochschule Schweiz: Yvonne Ganz (Head of Department Construction, Real Estate&Facility Management FFHS) and Fabienne Ruffiner (Management Real Estate FFHS). Responsible at Transformer: Sandro Kümin (creation), Gaby Neyer, Felicia Lauper (consulting), Yvonne Ineichen (text).
