A celebration for everyone and everyone

 
Euro III Pro Infirmis used the football fever for a tactically clever teaser campaign. 
Three likeable young footballers looked at us from the Swiss billboards for a week. Who are they? Who do they stand for? What is their message? Now the secret has been revealed.
Just in time for the start of Euro 08, Pro Infirmis is launching the fifth installment of its awareness-raising campaign "We will not be hindered". The strong team, which can now be seen on posters all over Switzerland, wants to win in its field: equality and the integration of people with disabilities in all aspects of social life. The tactical guideline for this match: "Look at the person, not the disability!" The Euro campaign was created by Schmid + Zoller in Zurich.
The Pro-Infirmis eleven is a dream team made up of protagonists from the previous four campaigns from 2000 to 2007. "The team is there to make Switzerland the European champion. European champion in terms of equality and integration of people with disabilities," explains Mark Zumbühl, Head of Communication + Fundraising at Pro Infirmis.
The teaser campaign will be supported by a making-of video that will be posted on YouTube under "Pro Infirmis".
 
 
Further euro campaigns:
 
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Nike
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Baar Brewery
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Swisslos
 
Andreas Panzeri