Publicadata delivers daily TV ratings during the European Championships
Publicadata, the Mediapulse Group’s data marketing company, is offering «EURO ’08 TV Ratings News» specifically during the European Soccer Championship. The daily newsletter includes the viewership ratings and audience shares for each of the previous day’s European Championship matches.
Publicadata, the data marketing company of the Mediapulse Group, is offering the "EURO'08 TV ratings news" especially during the European Football Championship. The daily newsletter contains the ratings and viewer market shares of the individual European Championship matches from the previous day. The "EURO'08 TV ratings news" will be sent out for the first time on June 9 and then daily from Monday to Friday. However, you must wait for
can be specifically subscribed to under "Newsletter". The information provided by Publicadata is data from the Telecontrol household panel. However, out-of-home TV usage is not included. In addition to SRG TV data, the newsletter also shows foreign channels, provided they broadcast European Championship matches and can also be received in Swiss households.
The Publicadata newsletter will also show the usage data from Zattoo.com separately. This data is provided by the Internet TV platform itself. Unlike Telecontrol, however, this is not based on the number of people, but only on unique clients, i.e. the number of computers from which the IPTV platform is accessed. In April 2008, a total of 655,000 PCs in Switzerland were registered as potential users of Zattoo.
Markus Knöpfli
