Basel West realizes spot for Salvation Army
During Euro 08, a commercial produced by the Basel West agency will be shown on 26 large screens at train stations in Switzerland and Austria, designed to highlight the Salvation Army’s social commitment.
The Salvation Army wants to show that it takes its role as a reliable social partner seriously during the European Championship. For this reason, a spot by the Basel West agency is running on 26 large screens at train stations in Switzerland and Austria during this time, which gets to the heart of the social commitment of the free church movement. While everything revolves around football and its stars, the Salvation Army continues to focus unwaveringly on people who are on the margins, it says in a statement on Thursday: on the homeless, discouraged children, powerless elderly or disabled people. Basel West conceived the spot and produced it with Parkstudios.
Responsible at The Salvation Army, Headquarters, Bern:
Pierre Reift, Christoph Bitter. Responsible at Basel West: Markus Siegenthaler (concept, screenplay). Production: Parkstudios, Regensdorf. Director: Philipp Böhlen.
Responsible at The Salvation Army, Headquarters, Bern:
Pierre Reift, Christoph Bitter. Responsible at Basel West: Markus Siegenthaler (concept, screenplay). Production: Parkstudios, Regensdorf. Director: Philipp Böhlen.
