Tamedia invests heavily in advice portals
Tamedia has announced a new investment. As of June 1 of this year, the Swiss media company will hold a 15 percent stake in the startup Eload24.
Tamedia announces a new investment. On June 1 of this year, the Swiss media company acquired a 15 percent stake in the start-up company Eload24. The operator of the advice portals Eload24.com and Ratschlag24.com currently offers over 400 e-booklets on a wide range of topics. Around 250 new e-booklets are to be published every year. The paid advice booklets are created by specialist authors and can be purchased individually or as a subscription. The most successful product is the flat rate. For an annual fee, customers have unlimited access to all e-booklets and can use the portal's entire range at no extra cost. Eload24 was set up in 2007 by journalist and IT specialist Jörg Schieb and the two founders of Smart Books Publishing, Ralf Seelig and Frank Seelig. The aim is to build a leading digital guidebook publisher in German-speaking countries, Tamedia announced in a press release on Friday. Tamedia's 15 percent stake in Eload24 will be increased to 49 percent in two stages by 2012. Christoph Tonini, Head of Media Switzerland at Tamedia, will also join the company's Board of Directors with immediate effect.
