SFLB: Players' wives put in the best light for Switzerland

Shortly before the Euro 2008 kick-off, the Spillmann/Felser/Leo Burnett agency brought four well-known players' wives from Germany, France, Italy and the Netherlands to Switzerland: Luca Toni's girlfriend Marta Cecchetto, William Gallas' wife Nadège Gallas, Rafael van der Vaart's wife Sylvie van der Vaart and Marcel Jansen's girlfriend Julia Gödicke discovered the many facets of the Alpine nation. According to the press release, the four Swiss host cities are the focus of this federal location marketing project for Euro 08. In each city, a female player was photographed by photographer Lado Alexi. In the Bernese Oberland, there was even a picnic with three of the four women in the great outdoors. The results of this photo shoot appear as an 8-page photo spread in Gala Deutschland, Holland, France, Italy, Russia and Poland. And in Switzerland in Blick and Sonntagsblick magazine as well as in other national and international media. Television teams from Holland (RTL), Germany (ARD) and Switzerland (SF1) accompanied the shoot and will be reporting in the coming days.

From mid-June, the original pictures with the signature of the respective player's wife will be auctioned on Ebay.ch. All proceeds will go to the Red Cross and its "Score for the Red Cross" initiative. Further information on the planned sales campaign will be available on Switzerland.com in the coming days.

Responsible at Standortmarketing Schweiz:
Jörg Krebs (Head of Location Marketing Euro 2008), Matthias Schneider (Deputy Head of Location Marketing Euro 2008). Responsible at SFLB: Martin Spillmann (CD), Mathias Babst, Natasha La Marca (AD), Diana Rossi (Text), Rolf Zimmermann, Patricia Balliana (Consulting), Sebahat Derdiyok and Suzana Kovacevic (Art Buying). Photographer: Lado Alexi.