Initiative founds new online department

 The Walliseller agency Initiative is founding a new online department. With immediate effect, Initiative Digital will develop media strategies and conceptual implementations for digital media for the agency's clients. The focus is on neutral planning expertise that concentrates exclusively on the advertising objectives and advertising efficiency within the client target groups, the company announced on Monday. Marco Wölfli is responsible for the new department, and the Swiss Initiative offshoot is thus following the instructions of CEO Richard Beaven. He has set himself the goal of refocusing the company on the fields of media, marketing and digital. The new strategy has already proven its worth, according to Swiss Managing Director Stephan Küng. Customers such as Red Bull, Engadin St. Moritz, Similasan, Eterna and the watch company Porsche Design have recently been acquired.
As an agency for communication intelligence, Initiative combines strategy, planning, media and creation. At the Wallisellen location, 21 employees are currently responsible for clients such as Coop, Credit Suisse, Axa Winterthur, Zweifel Pomy Chips, CSS Versicherung, Continental, Bank Sarasin and Bang & Olufsen.