Wirz launches many more Robin for Migros for Christmas

In four online films, the orange drone flies through more Christmas adventures: in a Guetzli kitchen, at night in the store with a lonely robot, with a growling dog and during an unexpected encounter with a Migros facade sign. The short films lead to the online Christmas hub Christmas.migros.chwhere you can find inspiration and ideas around Christmas. For example, there are decoration tips, gift ideas, recipes and special offers to discover.

Migros puts its money where its mouth is

In the Christmas movie Robin with a small gesture helps an elderly woman, who has no one left, to an unexpected joy (Werbewoche.ch reported). Migros wants to ensure a stronger togetherness with its year-round commitment. Now, for the Christmas season, a Migros commitment project is being launched in collaboration with Spitex Switzerland: the Migros Christmas Post" initiative.

With the help of the specially developed postcard generator, Christmas greetings can be created online in the form of a postcard. The cards are printed by Swiss Post and sent to Spitex organizations throughout Switzerland. Spitex employees then deliver the Christmas greetings to affected people in the hope of giving them a smile, especially at Christmas.

With each postcard, a contribution can be made for a stronger togetherness. There is also the possibility to indicate the sender, so that acquaintances or even friendships can develop beyond the Christmas season.

Wirz has developed a visual bracket for all communicative measures. This ensures a consistent presence on all channels and at all touchpoints. The campaign runs on TV, in cinemas, online, with DOOH, in Migros' own digital media, in the Migros magazine and at POP.

Responsible at the Federation of Migros Cooperatives: Désirée Strassmann, Michel Noverraz (Campaigning), Christian Keller (Media), Marta Mielcarek, Anna Eberle, Tanja Krause, Céline Jagisch, Markus Sollberger (Sales Promotions Campaigning), Beatrice Lütjens, Raphael Jung, (Digital Campaigning & Promotions), Nicole di Natale (Communication and Media). Responsible at Wirz: Livio Dainese, Lorenz Clormann, Jan Kempter, Florian Siegrist, Yannick Schaller, Artur Faria, Björn Bippus, Nicole Vizcardo, Evelyn Schellenberg, Adrian Busse, Zara Velchev, Sutthikit Tuti (Creation); Cosima Lang, Laura Saner, Claudia Landolt, Francesca Kleinstück (Storyline); Nico Keramaris, Florian Joller, Anina Eugster (xLab); Erasmo Palomba, Ruwanie Hayoz (Agency Producing); Petra Dreyfus, Catrin Bewersdorff, Ella Papadakis, Katharina Erdrich, Valeria Vuckovic, Carolina Jiménez (Consulting); Marleen Diener, Julia Ewers, Anna Maierski (strategy); Giovanni Bucca, Thomas Peller, Yussef Serrat, Sonja Jegen, Corinne Räber, Oliver Fäs, Karin Gartmann, Rahel Signer, Tanja Höhn, Flurina Egli, Elena Braun (WMR); Pumpkin Film (film production); Kasper Wedendahl, Matthias Kappeler (Director); Matthias Kappeler (Director of Photography); Stefanie Brand (Executive Producer); Maciej Kozlowski, Wolfgang Weigl (Editors); Steffi Beck (Postproduction Producer Pumpkin Film); BaconX (Postproduction CGI): Jan Tvilling (Creative Director BaconX); Louise Bejerholm (VFX Producer BaconX); Hannibal Lang (Colorist BaconX); Jorrit Kleijnen (Music Composer); Südlich-t (Postproduction Versioning); Jingle Jungle AG (Audio Postproduction); Matthias Auer (Photographer Sélection); Marlise Isler (Styling Sélection), Peter Marty (Styling Food Sélection); Claudia Linsi (Photographer Theme Ads, Online Content); Feride Dogum (Styling Theme Ads, Online Content); Anita Oeschger (Styling Online Content). Media: Samia Montaque, Gisela Kübler, Barbara Rizzo, Laetitia Furegati, Romana Thoma, Janina Seidl (Dynamo Team from Dentsu Switzerland). Digital conversion: Isabell Hannemann, Hoang-Vu Luu, Sebastian Locke, Lisa Marie Maier, Ann Kristin Delplanque (Mutabor Technologies); Roman Hofer, Barbara Sollmann, Matthias Tschanz, Piotr Bochniak, Tomasz Sobczak, Wojciech Najman, Patrick von Arx, Vlad Frolov (Apps with love).