For a clean cause

 
Prevention On June 5, the SF magazine Einstein reported on the social phenomenon of littering. Take-away packaging, cigarette butts and free newspapers are increasingly being thrown away carelessly. In Switzerland, cleaning streets and squares costs around CHF 100 million per year. With the support of Hofer Kommunikation, the city of Bern has declared war on littering. The prevention and awareness-raising campaign under the motto "Subers Bärn - zäme geits!" focuses on personal responsibility. Cinema spots, posters, advertisements and campaigns are designed to motivate the population to avoid litter or dispose of it correctly. The centerpiece of the campaign for a clean city of Bern is the logo created by Hofer Kommunikation with the campaign title.