Zweifel lets it rock crisply

 
Snacks The Y&R Group Switzerland is looking for the crunchiest guitar riffs. 
Zweifel has been positioning itself in the music sector for years. To boost this year's sponsorship performance, the potato chips manufacturer is now launching the online game "Guitar Hero" on its own website in the run-up to the big open-air festivals. The Young & Rubicam Group Switzerland was entrusted with the task of helping the competition promotion to attract more attention by means of online banners and newspaper advertisements. The result is a cheeky, dynamic advertising campaign that appeals to the young target group. The world-famous guitarist Slash is energetically supported by two specially illustrated chips experts during his hot guitar solo. Doubt meets Guitar Hero III: without a doubt, it's a crunchy thing that rocks.
Zweifel has been presenting itself to the public in a rocking and crisp manner for 50 years. This year, the family business in Höngg is celebrating its milestone anniversary. On a farm in Katzenrüti near Rümlang, Hans Meier, a cousin of the father of the now active Hansheiri Zweifel, fried the first potato chips in a huge field kitchen pan. They were launched throughout Switzerland under the Zweifel brand back in 1958. Today, the brand is among the top 20 of 1,100 brands according to AY&R's Brand Asset Valuator. In addition to its fresh quality, Zweifel has always achieved this thanks to crisp advertising.
The potato chips were launched 50 years ago with an innovative idea. Ten VW buses, decorated with the Zweifel logo, drove in a "Zweifel caravan" through villages and towns one after the other every Saturday. The accompanying "sales advisors" were uniformly dressed in white uniforms and handed out "Müsterli" to the amazed public. These will probably continue to delight the public at future Openairs just as they did back then.
Andreas Panzeri