Trimarca: Liquid anniversary campaign from for IBC Energie Wasser Chur
IBC has been «in the flow» for 125 years: The company keeps electricity, heat, and water flowing—throughout Chur. This success story is told in a joint anniversary campaign with Trimarca AG, an agency specializing in strategy and design: «When things are flowing, they’re really flowing!»
From mid-November, the anniversary campaign will be on display for two weeks in both analog and digital form: The striking text campaign in Chur dialect draws attention in an entertaining way - to the inconspicuous but enormously important achievement of the IBC.
"Tangga tuusig" to the population
With the anniversary newspaper, 25,000 copies of which also flutter into Chur households in mid-November, the utility company IBC thanks its customers on 32 pages: A reading pleasure with crisply packaged information about electricity, water and heat.
Responsible at IBC Energie Wasser Chur: Martin Derungs (Managing Director), Markus Kunz (Head of Market & Energy), Alexandra Menzi (Marketing Communications). Responsible at Trimarca AG: Martin Hilzinger (strategy), Bianca Straub (concept & text), Estelle Ganz (project management), Nina Engeler (concept & design), Saara Iten (text).
