Skiing legend Maria Walliser promotes collagen preparation Acten
For Streuli Pharma’s innovative collagen supplement «Acten,» Madonna Kommunikation has enlisted skiing legend Maria Walliser as the spokesperson for the Swiss launch campaign.
Maria Walliser (58) is a skiing legend: Between 1983 and 1990, she won a total of 25 World Cup races, three gold medals at the Alpine World Ski Championships and one Olympic silver medal - making her one of the 20 most successful female ski racers of all time. Her great credibility and fame should help the nutritional supplement for athletes to achieve a breakthrough in Switzerland.
"The campaign is taken from life. It shows the former Olympic champion hiking, biking and skiing," shares Madonna Communication.
Responsible at Streuli Pharma: Jürg Vogel (Sales Manager). Responsible at Madonna: Massimiliano Madonna (strategy/consulting), Sigi Simader (art direction), Eva Jäger, Flavia Trachsler (graphics), Urs Zwyssig (text). Photography: Hans Schürmann. Media agency: JBW Media.Sk
