SF with a market share of 32.2 percent in May 2010

In May 2010, Swiss television achieved an average market share of 32.2% for the whole day. With 421,500 visits per day, Sf.tv exceeded the 400,000 mark for the first time and thus achieved the highest monthly figure since measurements began.

SF achieved a market share of 32.2 percent in May 2010. This is 1.8 percentage points above the figure for April 2010 and 0.6 percentage points below the annual average for 2010 to date of 32.8%, according to a press release issued on Wednesday.
On SF 1, "SF bi de Lüt - Über Stock und Stein" continued to meet with great audience interest: The four programs in May were watched by an average of 655,000 people (41.9 percent market share). The five editions of "Kassensturz" (average 628,000 viewers, 36.6 percent) and the four episodes of the "DOK" series "Kairo - Kapstadt" (average 550,000 viewers, 33.7 percent) also generated high market shares. A highlight on Sunday evening was the SF Schweizer film "Sonntagsvierer" (523,000 viewers, 27.0 percent).
The Super League match between Young Boys and FC Basel on May 16, which produced the 2010 Swiss football champions, attracted a lot of attention on SF zwei (672,000 viewers, 52.4 percent). The ice hockey world championship match between Switzerland and Germany reached 517,000 viewers and a market share of 30.4 percent. The most successful program apart from the sports broadcasts was the Eurovision Song Contest semi-final on SF zwei (438,000 viewers, 29.7 percent).
With 421,500 visits per day, Sf.tv exceeded the 400,000 mark for the first time in May 2010 and thus achieved the highest monthly figure since the start of measurement. The number of visits increased by around 60 percent compared to the same month last year. An average of 29,100 podcasts were downloaded per day in May 2010. Internet users also watched 205,800 SF videos per day, which is double the number of May 2009.

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