AY&R: Alcohol changes everything
In four new radio spots, AY&R shows how dramatically alcohol can change lives: love turns into abuse, happiness into despair, and success into ostracism.
Alcohol can change your life dramatically: Love turns into abuse, happiness into despair, success into ostracism. AY&R has translated these transformations into four new radio commercials. The agency draws attention to the Blue Cross, where alcoholics and their families can find free help and support. Responsible at the Blue Cross Zurich:
Stephan Kunz (management), Henrik Viertel (communication and fundraising). Responsible at AY&R: Markus Gut (CCO), Philipp Skrabal (CD), Martin Stulz (Text), Marietta Albinus (AD), Hastings Zürich (Production).
