Dachcom creates "Winning Moments" for startup Unique
The Swiss startup Unique envisions a world where sales conversations are simple, transparent, and inspiring. The brand identity was created by Dachcom.
Unique is the new startup of serial founders Manuel Grenacher and Andreas Hauri. In the age of remote working, Unique offers a platform that revolutionizes the way sales people and customers interact.
Unique is an app that connects to video conferences, accompanies them with real-time coaching, and recognizes key moments using artificial intelligence. In the "Unique Deal Room", the "Winning Moments", as they are called at Unique, are shared as videos in a playful way. The customer experience is improved and deals are successfully closed.
Dachcom developed the positioning and brand identity for Unique and staged the platform in a unique way. The defining element is a striking, minimalist moving image and picture world with monochrome backgrounds, which serves as a stage for the various protagonists (sales people and customers). Unique wants to address people worldwide, the appearance reflects this internationality.
Anchor point of communication is the landing page based on Hubspot www.unique.ch. The Unique film, a hybrid between an image and an explanatory film, is prominently placed on top. It communicates Unique's vision, the core features of the platform and thus the added value for users. Short films, various social media and online marketing measures, and events are also planned for the brand rollout.
Responsible at Unique: Manuel Grenacher (Founder & CEO); Andreas Hauri (Founder & CTO); Miriam Schild-Wollheim (Head of Staff). Responsible agency: Dachcom Team Rheineck / St. Gallen
