APG|SGA wins tender of the city of Sierre
APG|SGA has been awarded the contract for public billboard advertising in the Valais municipality of Siders. The partnership includes 67 new advertising spaces, comprising 42 commercial and 25 cultural spaces throughout the city.
Siders, the fourth-largest city in the canton of Valais, has issued a call for tenders for the exclusive right to market and manage poster sites on public land as of January 1, 2022, to APG|SGA. Financial aspects accounted for 40 percent of the evaluation criteria in the invitation to tender. Non-monetary aspects such as quality, service, and sustainability were also evaluated. The contract was concluded for a period of ten years.
The town of Sierre has 16,842 inhabitants. In the immediate vicinity are the alpine resorts with ski slopes, hiking trails and thermal baths. "We are pleased that our high standards have won the city's trust for long-term cooperation. APG|SGA is committed to sustainable partnerships and will create a first-class range of commercial space and services in the municipality for the people of Sierre," says Olivier Chabanel, Director Partner Management Romandie.
APG|SGA will offer a comprehensive range of more than 850 large-format analog and digital advertising media in Valais from January 1, 2022. With the various formats of transit advertising, there are more than 2,500 spaces throughout the canton. Added to this are the numerous seasonal spaces and special advertising formats in the Valais mountain destinations.
