Gestalten creates subjects for "Dry January" 2022
The «Dry January» movement encourages people to abstain from alcohol for one month starting on New Year’s Day. To raise awareness of the campaign and encourage as many people as possible to participate, the Zurich-based agency Gestalten has designed new visuals for postcards, posters, and giveaways.
Rum punch at the Christmas market, Campari soda for an aperitif or Kafi Luz on the ski slopes - alcohol is socially acceptable and always available. This makes it all the more difficult for everyone to give it up. Dry January, a movement that originated in the United Kingdom and was launched in Switzerland for the first time in 2021, aims to make people aware of the need to consume alcohol responsibly and in moderation. The challenge is to abstain from alcohol for one month from January 1.
The concept is being implemented in Switzerland by a broad alliance and is being promoted by the Federal Office of Public Health. Instead of denouncing excessive alcohol consumption with a raised index finger, the campaign focuses on the well-being of the participants. People who don't drink have more energy, feel healthier, sleep more soundly and save a lot of money.
Gestalten, the agency from Zurich Binz, supports this idea and has voluntarily developed several subjects for this year's Dry January campaign, which illustrate the renunciation of alcohol in a striking way. The expressive headlines on postcards and posters point out that almost all favorite drinks can be had without added alcohol. In addition, further slogans were texted and applied to give-away jute bags. Partners can order the promotional materials now at Dryjanuary.ch order as well as download for their social media channels.
In January 2021, around one million Swiss people consciously abstained from alcohol as part of the "Dry January" campaign. A New Year's resolution that obviously paid off. 69 percent felt healthier afterwards and 72 percent also reduced their alcohol consumption in the longer term.
