Cannes: Four CH places in the Promo category
Four different Swiss campaigns made it onto the lists that mean the world in the "Promo" category. Two of them were created by Ruf Lanz.
Four different Swiss campaigns made it onto the lists that mean the world in the Promo category. The "Singles" campaign for Migros underwear by Spillmann/Felser/Leo Burnett and the advertising measures for Novartis developed by Saatchi & Saatchi Simko under the title "Silicon Body Parts" qualified for the all-important competition, as did the two Ruf Lanz campaigns "World Without Fighters" for the disabled transport service Tixi and the "Fictitious Construction Projects" advertisement created on behalf of the online auction house Ricardo.ch.
