Expert panel on branded entertainment in the Euro 08 environment
Two weeks after the final match, a panel of experts discusses what the Euro 08 tournament has meant for brands.
Euro 08 is in full swing, but the Branded Entertainment Circle is already thinking ahead and wants to take stock in July of what will remain for brands from the major event. For brands, the challenge of attracting the attention of their target audience has never been greater. This is particularly true in the context of the Euro 08 advertising event. Does traditional advertising still work? Or have brands that have created their own entertainment formats prevailed? How important is branded entertainment for a brand like Migros, McDonald's or UBS? How can the effect of these initiatives be assessed? Two weeks after the grand finale in Vienna, a panel of experts will address these questions. They will discuss the topic of branded entertainment in the current context of the European Championships. The speakers are Pit Gottschalk (Sport Bild), Christof Marti (UBS), Marion Marxer (Publicis), Christof Kaufmann (OMD), Thomas Truttmann (McDonald's Switzerland) and Markus Wanner (Migros). The event will take place on Wednesday, July 9, 2008, from 5.30 to 8 p.m. at the Hotel Widder, Augustinergasse, 8001 Zurich. Further information and registration at Branded-entertainment-circle.ch.
