Contexta: Happy vacations with safe travel money
Die Agentur Contexta hat die langjährige Kampagne für Travel Cash mit einem neuen Spot fortgeführt.
According to the press release, the campaign is primarily intended to highlight the benefits of the Travel Cash card - but also to spread a carefree vacation mood: After the first few bars of music, you could imagine yourself on a sunny dream beach in the Caribbean. The TV commercial will be broadcast for the first time around the Swiss football team's World Cup matches.
Swiss Bankers Travel Cash "Swimming trunks" from Contexta AG Advertising Agency BSW on Vimeo.
Responsible at Swiss Bankers Prepaid Services AG: Thomas Beck (Managing Director) Christian Wirth (Head of Marketing), Christian Bütikofer (Marketing Project Manager). Responsible agency: Contexta AG, advertising agency BSW, Bern. Production: WirzFraefelPaal Productions, Zurich, Ernst Wirz (director).
