Wild Winterthur

 
Mode Transa is the leading provider of travel and outdoor equipment in Switzerland. When you find yourself in a Transa store, you already feel very close to the wilderness and feel like setting off into new areas. "Transa brings a piece of wilderness into the city," said the creative minds at Agentur + Söhne in Winterthur and designed a correspondingly wild guerrilla campaign around this idea. This depicted Winterthur buildings such as the bus station and town hall in the wilderness. To advertise the opening more intensively, Liessen + Söhne camped three people on a grass carpet directly in front of the bus station in Winterthur in the early morning of the opening day and made coffee in front of their tent. Radio Top was also on site and was able to interview the campers.