Pengworks realizes cinema spot for Stark+Vernetzt
With its nationwide campaign «For a Constructive European Policy,» the Stark+Vernetzt Alliance advocates for strong relations with Europe. In the cinema ad created by Pengworks, a supporter looks to the future and explains why he is part of this large community.
The Swiss enjoy many personal freedoms, which are, among other things, due to the good relations with neighboring countries, according to a statement by Pengworks and Stark+Vernetzt. However, these would be attacked again and again, which is why there is a need for an audible voice against Switzerland going it alone.
The relationship between Switzerland and Europe is an important topic not only in votes, but also in everyday life. That is why Stark+Vernetzt has been campaigning loud and clear for openness and good relations with neighboring European countries since 2015.
With the basic idea "One alone is not enough. It takes all of us!", Pengworks has produced a cinema commercial that highlights the special freedoms in an open and networked Switzerland.
"The best way to make a difference is with a community. With real people who get involved out of personal conviction, invest a lot of heart and soul, and motivate others to join us. That's what Stark+Vernetzt thrives on," adds Nicole Wiedemeier, campaign manager at Stark+Vernetzt.
The young agency Pengworks supports the campaign with content that draws attention to the personal message of Stark+Vernetzt and calls on people to join the movement and stand up for an open and well-connected Switzerland.
Responsible at Stark+Vernetzt: Nicole Wiedemeier (Campaign Manager), Oliver Steimann (Deputy Campaign Manager), Sushil Aerthott (Head of Digital Strategy), Nena Weibel (Digital Marketing & Content Manager), Ariane Buchli (Research Associate). VResponsible for Pengworks: Gianni Peng (overall responsibility / creative director), Dario Schmieder (camera & editing) Romano Thomann (assistance), Adriel Pfister (colorgrading). Production partner: Bluebox Sound Studios (sound design).
