Celebrities advertise for TeleZüri

 
Television In an image campaign, the agency Hochspannung shows who wants to support TeleZüri politically and morally. 
"If Franco Knie has his way, Switzerland's most successful private television station definitely deserves a license." With this message, TeleZüri has recently launched an image campaign. The campaign aims to make the public aware of the Federal Council's upcoming licensing decision in the fall. TeleTop or TeleZüri? This is the decision that has long been hotly debated in the media. The opinion of a large proportion of the population in Zurich and the surrounding area is that Tele Züri should be positioned as an indispensable private television station in Switzerland's largest city and in the region, and the campaign in support of this concession was designed and implemented by the Zurich advertising agency Hochspannung. CD are Matthew Katumba and Alex Taiganidis. Tom Haller photographed personalities who have had a close relationship with the TeleZüri program for some time.
The subjects show these prominent Zurich residents as they stand up for private television with their personal signatures, so to speak. With Franco Knie, Pastor Ernst Sieber, Mathias Seger from the ZSC Lions and Hannu Tihinen from FCZ, successful "Zurichers" have been recruited to stand in front of the camera in the style of TeleZüri's VJs and support private television - naturally with the appropriate headline: "For TeleZüri from em Chreis Cheib: ...". Further subjects with prominent Zurich residents are being planned.
In addition to advertisements, posters will also be displayed in and around Zurich from mid-June. The image campaign will of course be rounded off with a media-friendly TV commercial.
Andreas Panzeri