Corpmedia realizes recruiting film for Lucerne Cantonal Hospital
To support the Lucerne Cantonal Hospital LUKS in its employer branding, Corpmedia was commissioned with the conception and production of a recruiting film.
Not only since Corona has good personnel been in high demand in the healthcare sector - and it is sometimes challenging to fill vacancies. In order to draw the attention of as many specialists as possible from Germany and abroad to the Center for Intensive Care Medicine ZIM, a film was to be produced that points out the advantages of the employer and thus makes a valuable contribution to employer branding.
"It was our goal to become close and emotionally tangible with an innovative concept as well as a fresh, new way of doing things. Corpmedia provided us with a great deal of support," says David Friesenegger, Head of HR Recruitment at the Luzerner Kantonsspital.
"Since we are constantly testing the latest technologies and trends on our own channels, such as the Youtube channel 'Storytelling Timo', to meet the changing viewing habits of existing and potential target groups, we decided to go with the style reminiscent of a vlog," explains Corpmedia's storyteller expert Timo Wäschle.
Thus, a mix of image film and vlog was created, which is made by the intermediate sequences and an employee of ZIM as if it were self-made. The film is intended to convey a dynamic and authentic insight, so that the viewer feels taken along. According to Corpmedia, the recruiting film already reached over 1200 views within 24 hours.
Responsible at the Lucerne Cantonal Hospital: Bettina Wildi (Communications and Marketing), Simon Infanger (Team Leader Communication Channels), Gaby Gürber (Head of Nursing ZIM), David Friesenegger (Head of HR Recruitment). Responsible at Corpmedia: Timo Wäschle (concept, text, production management), Tom Brunner (camera), Gian Luca Cantieni (editing), Zahra Dättwyler (make-up), Simon Gasser (sound)
