Wirz repositions itself and expands its offering
To serve its clients more comprehensively and seamlessly across all areas of marketing, the Wirz agency is bringing its teams even closer together while expanding its range of services. János Heé is joining the agency as Chief Marketing & Innovation Officer and co-owner.
Solving business problems with creativity. To do this even more effectively, Wirz is changing its internal structure by linking its areas of expertise more closely. And it is expanding its offering in the areas of marketing and communication as well as digital innovations.
Heé joins the team
The proven digital expert Dr. János Heé joins Wirz as Chief Marketing & Innovation Officer and co-owner. The digital transformation specialist will contribute his expertise to solve business problems holistically with data-based marketing, technology or digital sales. Heé was previously CEO of Zimmerli of Switzerland and digitized the company across all customer touchpoints. Previous positions include The Adecco Group, Sunrise and Swiss, where he was Head of E-Commerce and responsible for the relaunch of Swiss.com.
"With the new internal structure as well as the new additions János Heé and Kathrin Jesse, who has already joined us this spring, we complement our services and offer our customers an excellently orchestrated, barrier-free offering across all disciplines. Our strategic expertise coupled with a creative approach and our proximity to the end customer are our USP," explains Livio Dainese, Co-CEO of Wirz.
Thomas Städeli and Jörg Bewersdorff go
As part of this further development, Thomas Städeli, CEO of Wirz Brand Relations, and Jörg Bewersdorff, CEO of Wirz Activation, are leaving the agency group. The Branding competence area will be co-managed ad interim by the current and long-standing members of the Executive Board Michaela Burger (Creative Director) and Michel Reichmuth (Consulting Director). The service offering in the area of direct marketing will now be led by the current Managing Director Barbara Dürst.
After almost 20 years on Uetlibergstrasse, Thomas Städeli sets off on a new adventure with Jung von Matt (Werbewoche.ch reported). Jörg Bewersdorff leaves the agency with one eye laughing and one eye crying. "As an agency group, Wirz means a lot to me. But I am very excited to do something new. I always had the plan to switch from the agency side to the corporate side by the age of 50 at the latest. I'll be 50 in November, so it's high time," says Bewersdorff.
"Thomas and Jörg have shaped the agency for years in their function as CEO and co-owner and contributed significantly to its success. We would like to thank them for their commitment and wish them all the best for the future," says Petra Dreyfus, Co-CEO.
