BZM: Manfred Messmer responsible for online strategy

 
Basler Zeitung Medien apparently wants to move forward in the digital world: it has created the new "Digital Strategy and Development" division and put Manfred Messmer in charge of it. As operational head of the subsidiary BZM Online, Messmer is responsible for the strategic and conceptual planning of a comprehensive and implementation-oriented online strategy for the entire company, as detailed in a press release issued on Thursday: Basler Zeitung, Baz.ch, Baslerstab, Radio Basel 1, local newspapers, Presse TV and Cityforum. Messmer will also be a member of the advisory board of Newsnetz and will represent the interests of BZM in this joint project of Tamedia, Espace Media and Basler Zeitung.
Manfred Messmer worked as a journalist for BZM from 1980 to 1986, most recently as editor-in-chief of Doppelstab. He then founded the PR agency Messmerpartner. Since July 2007, Messmer and Basler Zeitung Medien have had a personal mandate relationship, which has now been extended to include online activities. In his function, Messmer is a member of the management of Basler Zeitung.