Aroma celebrates 175 years of Testex
Testex, the Swiss testing and certification company specializing in textile testing, is celebrating its 175th anniversary. Aroma Creative is overseeing the planning, execution, and event management of a hybrid anniversary celebration.
Together with the organizing committee, Aroma Creative worked out the event parameters in a workshop. "The parameters are a binding compass to ensure that the entire development process is always target-oriented and efficient," says Creative Director Michael Hollstein. With the motto "Together for Excellence," the hybrid event is to be a unique and unifying experience for the 250-strong audience in Zurich and the online participants worldwide.
To prepare the guests from all over the world for the joint event, an exclusive, multi-level invitation mailing was sent out in advance.
The global show stage
During the approximately one-hour live show, all locations will participate and interact with each other. The show will be broadcast live on the large 360-degree screens so that the global crowd of guests in Zurich can experience the full impact of the event.
In addition to a variety of cultural contributions from all over the world, a specially composed Testex song will be sung simultaneously by all participants. Afterwards, the locations organize their celebrations individually, depending on the local time: whether as a culinary journey through the countries, a karaoke event or a staff party.
"Aroma has created the conditions for the shared celebration with our employees and the emotional experience of the anniversary to become a lasting experience," says Marc Sidler, Chief Marketing Officer at Testex. "In addition, the staging impressively conveys our sharpened brand values."
Responsible at Testex: Marc Sidler (Chief Marketing Officer), Julia Haimann (Group Administration Manager). Responsible for Aroma Creative: Michael Hollstein (Creative Director), Stefan Merz (Overall Management), Philipp Häcki (Art Director Graphic Design), Merlin Bader (3D Design & Animations), Cristian Valenghi (3D Artist). Sound composition: Bloop, Sound & Music Roland Roller Free. Event video: Witwinkel. Event technology: Venon Projects. Event Management: Aroma. Host and catering: Aura Zurich.
