Cannes: laurels for European agencies
In the Interactive, Media, and Direct categories, the judges in Cannes selected the agencies of the year. Three European creative agencies came out on top.
In the Interactive, Media and Direct categories, the jurors in Cannes have chosen the agencies of the year. Three European creative agencies came out on top. The London agency Lean Mean Fighting Machine was voted "Interactive Agency of the Year". Crispin Porter & Bogusky in Miami came second in the same category. Third place went to the winner of the Cyber Grand Prix, the Japanese agency Projector.
"Media Agency of the Year" is the Swedish agency Forsman & Bodenfors, which also bagged the Grand Prix in the Media category. In second place is Dentsu in Tokyo. Third place, which last year went to the Zurich agency Walker, this year goes to Leo Burnett USA in Chicago.
The Madrid agency Shackleton can call itself "Direct Agency of the Year". Second place went to JWT India, which won the Direct Grand Prix with its "Lead India" campaign. Saatchi & Saatchi New Zealand took third place on the podium.
"Media Agency of the Year" is the Swedish agency Forsman & Bodenfors, which also bagged the Grand Prix in the Media category. In second place is Dentsu in Tokyo. Third place, which last year went to the Zurich agency Walker, this year goes to Leo Burnett USA in Chicago.
The Madrid agency Shackleton can call itself "Direct Agency of the Year". Second place went to JWT India, which won the Direct Grand Prix with its "Lead India" campaign. Saatchi & Saatchi New Zealand took third place on the podium.
