Cannes: Saatchi profit continues to cause a stir
New controversy surrounds Saatchi & Saatchi Simko’s Lion win for the Voltaren campaign. Because the Saatchi & Saatchi agencies in Frankfurt and Milan were involved in the campaign, they now want to receive Lions for it as well, according to German media reports.
New fuss about Saatchi & Saatchi Simko winning lions for the Voltaren campaign. Because the Saatchi & Saatchi agencies in Frankfurt and Milan were involved in the campaign, according to German media reports, they now also want to receive lions for it. The work was submitted by the Geneva agency, which is why it was previously assumed that it alone would receive the awards. However, this apparently does not suit the German creative director Burkhard von Scheven, as reported by the industry services Horizont.net and Werben & Verkaufen. He has been assured by the organizers in Cannes that up to three agencies can be named for one work. And the original idea for the campaign came from the creative agencies in Milan and Frankfurt, von Scheven told W&V. Saatchi & Saatchi Simko CEO Kaspar Loeb had described the campaign to Werbewoche as the "result of a cooperation" (see
). According to Loeb, the responsible and leading creative director was Olivier Girard from Saatchi & Saatchi Simko. It is still unclear whether Saatchi & Saatchi Frankfurt's wish will be fulfilled and whether they will also be awarded Lions in the Press and Outdoor categories. A corresponding inquiry by Werbewoche to the press people in Cannes remained unanswered for the time being. However, in the winners' list on Canneslions.com, the Milan and Frankfurt agencies are already named as the agencies responsible for the Voltaren campaign alongside Saatchi & Saatchi Simko. If this is confirmed, the case would probably set a precedent: in future, several branches of network agencies could always claim awards for the same campaign. Agencies that are not part of a network would hardly be pleased.
). According to Loeb, the responsible and leading creative director was Olivier Girard from Saatchi & Saatchi Simko. It is still unclear whether Saatchi & Saatchi Frankfurt's wish will be fulfilled and whether they will also be awarded Lions in the Press and Outdoor categories. A corresponding inquiry by Werbewoche to the press people in Cannes remained unanswered for the time being. However, in the winners' list on Canneslions.com, the Milan and Frankfurt agencies are already named as the agencies responsible for the Voltaren campaign alongside Saatchi & Saatchi Simko. If this is confirmed, the case would probably set a precedent: in future, several branches of network agencies could always claim awards for the same campaign. Agencies that are not part of a network would hardly be pleased.
