Cannes: Switzerland comes away empty-handed at the closing gala
On Saturday evening, the 55th Cannes Lions International Festival of Creativity came to a close with the presentation of the Film and Titanium & Integrated Lions. In these two premier categories, the Swiss teams went home empty-handed. However, the jury awarded two Grand Prix prizes in the Film category.
The 55th Cannes Advertising Festival ended on Saturday evening with the presentation of the Film and Titanium & Integrated Lions. The Swiss had to cope with one disappointment: they came away empty-handed with the coveted Film Lions. Five local agencies were in the running with six nominations. Instead, the jury awarded two Film Grand Prix: one went to the London agency Fallon for the "Gorilla" spot for the chocolate brand Cadbury (
). The second Grand Prix was won by TAG, a unit of McCann Erickson, with a four-part web film series for the Microsoft X-Box "Halo 3" campaign (). For the first time this year, the film category in Cannes also includes spots that were not explicitly made for cinema or television. The Swiss agencies entered eight works in the race for Titanium & Integrated. However, the Swiss were denied success in this category: they did not win any of the 33 shortlist places awarded by the jury. Worldwide, 432 entries were submitted for Titanium & Integrated.
The Integrated Grand Prix went to McCann Worldgroup in San Francisco for the "Halo 3" game from Micsosoft X-Box (
). The Titanium Grand Prix was won by the Japanese agency Projector for the virtual appearance of the fashion label Uniqlo ().
). The second Grand Prix was won by TAG, a unit of McCann Erickson, with a four-part web film series for the Microsoft X-Box "Halo 3" campaign (). For the first time this year, the film category in Cannes also includes spots that were not explicitly made for cinema or television. The Swiss agencies entered eight works in the race for Titanium & Integrated. However, the Swiss were denied success in this category: they did not win any of the 33 shortlist places awarded by the jury. Worldwide, 432 entries were submitted for Titanium & Integrated.
The Integrated Grand Prix went to McCann Worldgroup in San Francisco for the "Halo 3" game from Micsosoft X-Box (
). The Titanium Grand Prix was won by the Japanese agency Projector for the virtual appearance of the fashion label Uniqlo ().
