Last but not least: sunrise everywhere
The telecommunications company Sunrise received a great deal of attention in the Sunday press this week. It seems the media relations team did their homework thoroughly.
Telecoms company Sunrise has attracted a lot of attention in the Sunday press this week: CEO Christoph Brand is featured in an almost full-page interview in the Sonntagszeitung, in which he explains the success of the free ADSL campaign and once again kicks his former employer Swisscom in the shins: Swisscom is systematically taking the water out of all its competitors. And he hints at a serious possibility: Although no one is talking about Sunrise, like Tele 2, considering an exit from Switzerland - but there would be shareholders behind the company "who can do the math". So the option does not seem completely out of the question. The NZZ am Sonntag also states: "Sunrise in a tight spot". And Brand once again points out the superiority of Swisscom and the fact that liberalization in the Swiss telecoms market is working "more badly than well". Finally, the Sonntag newspaper reports that Sunrise is considering a lawsuit against Swisscom's new company structure. Only the Sonntagsblick remained Sunrise-free at the weekend - at least editorially, with a double-page advertisement for the Sunrise "Zero" offer. In view of Sunrise's concentrated media presence, it is clear that the telecoms company's media managers have done their homework diligently. Next Sunday will show whether Swisscom strikes back in the media.
