YouTube commercials: Denner baby was most popular in the 3rd quarter
Of Babies and CGI Badgers: The «YouTube Ads Leaderboard Switzerland Q3 2021» showcases the top 5 advertising videos on YouTube in Switzerland from July through September 2021. The campaigns were created by Thjnk Zurich, Digitec Galaxus, and Publicis.
To determine the top 5, YouTube measured the number of views on YouTube advertising videos from Switzerland in Q3 2021. For the ranking, only videos that could show a minimum share of unpaid views were considered.
Every quarter, Google publishes those YouTube advertising videos that are particularly popular with YouTube viewers. The ad ranking is determined by an algorithm that takes into account paid and organic views as well as viewer engagement.
In the third quarter of 2021, the top 5 are as follows:
1. Denner: Denner baby (Thjnk Zurich)
2. galaxus: home office on the beach (Digitec Galaxus)
3. galaxus: Jana. (Digitec Galaxus)
4. AXA Switzerland: Max the Badger: Safety on the way to school I (Publicis)
5th AXA Switzerland: Max the Badger: Safety on the way to school II (Publicis)
